Brand Development of OBJEXYZ

OBJEXYZ

Brand Identity Design, Print Design, Packaging

OBJEXYZ is Pakistan’s largest 3D Printer and Additive Manufacturing company. They also provide 3D printing services. They are proud to celebrate that the products are made in Pakistan. Designist was commissioned to create their identity design.

Brand Development

Their initial name was OBJECSYS, and we recommended them to change it to OBJEXYZ. The philosophy behind choosing this name were two fold. .OBJ is a file extension for 3D files and YXZ represents 3D space. Hence putting the two together with an abstract E produced a new logo mark for the company.