Building out Solutions
The team identified four channels that were crucial to successful product delivery – Admin Portal, Employee App, and the Employer Web Portal. Abhi and Designist collaborated to develop and filter the feature list that the ultimate product would consist of.
Product Design
A key to the success of such a product would be driven by the user research that goes into how users interact with financial products. Our team utilised a mixture of design techniques to iterate on how the experience would be perceived. From paper wireframing, to interactive prototypes, to running A/B tests with target users; viewing the problem statement from a localized lens has been very important in achieving a solution that has high product-market-fit.
Brand Identity
Multiple branding sprints were held with Abhi, where the two teams collaborated on the companies outlook, their vision, and how that was to resonate with users – resulting in the overarching design system.
Logo Structure
Our Art Director was involved in developing several iterations of a logo for Abhi. This started with ideation, sketching on paper, and once the direction was chosen – they moved towards digitization.
The finalised logo incorporates the companies name “Abhi” – which translates to “right now” in English. This is personified by the inverted triangle – making the viewer feel “in the moment”.
Brand Colours
Brand Fonts
Abhi raised $2 million in their seed round, with further rounds coming in at a valuation of $40m. They were also selected to be part of Y-Combinators Summer ‘21 batch – being only the second Pakistani fintech to be selected for YC’s summer batch. Our partnership with Abhi has been fulfilling, and their journey is just getting started – watch this space!
